Cleanup on aisle 7! Watch out for all the silicon chips!
Posted in Ads, Food, Location-based services, Retail on March 6, 2008 by phelch66
Supermarket of the future?
A couple of things led to this post: last week’s announcement/coverage of Akoo International of its new service that allows a consumer to use their cell phone to pick the songs/videos/movies playing at a retail outlet. All they have to do in return is be willing to submit to a little advertising on their phone.
Then earlier today I had coffee with Jack Finke, a specialist in digital signage advertising. We got to talking about how soon, the deli boards at your local Kroger will be controlled from one central location using the Internet.
And my take on it was that those signs would be able to pump coupons/ads/content to customers’ cell phones in an integrated environment. How about being able to have all that data Kroger collects on you using the Kroger Plus card put to use by shooting preferences or shopping lists or the day’s specials to your phone when you walk into the store.
Those days are coming - given the advances in location-based services, RFID tags, and intelligent networks.
And then you can swipe the phone to pay for your order. Akoo might even play with this space, as you could control what you see on different signs throughout the store or what music you can have streamed to your phone while shopping. Beats the in-store “Kroger Radio” that’s pretty lame.
Come to think of it, my wife just texted me the shopping list, so I gotta go.
Making wings for dinner tonight.
