Chicks dig the …

 

… the cell phone ads?

With apologies to Nike, Mark McGwire, Tom Glavine and Greg Maddux.

But that’s the conclusion reached by UK-based electronics retailer Tesco, as reported by Silicon.com.

The story says that the company’s latest WAP-based banner ad campaign resulted in clickthroughs of 3-7 percent on a banner ad campaign promoting several products, including the DVD release of “Bee Movie.”

“Tesco said the user-base of the portal has a strong segment of female household budget owners with an average age of 36—a demographic it said is particularly valuable for fast-moving consumer goods such as toiletries and cleaning products,” the story stated.

It does not say whether there was any value associated with the ads, such as discounts or coupons.

For this to lead to a conclusion that women will go for cell ads more than men is a bit of a stretch. Frankly, I was surprised at these results. After all, men are seen to be a bit more gadget oriented, but my wife has really started getting into online couponing, so who knows?

The mobile ad revolution will be really take off when there is value associated with those ads, and perhaps this campaign had that. By value, I mean the customer gets a real or perceived value, such as a coupon or discount on their wireless bill for participating.

Maybe non-juiced skinny guys like me who can field and hit singles in softball still have a chance.