Ready to cut it up?
OK, maybe the reference to the Violent Femmes song is a bit much. Trying to be pithy, I guess.
I am cutting over content from my previous site, by the way, and will be adding new content as I go along.
Anyway, this will be an ongoing discussion of wireless media and advertising - the next great frontier with the ever improving and expanding wireless networks.
Think about it: Europe and Asia are already nearly a decade ahead of U.S. carriers. Those countries didn’t have the kind of copper and fiber infrastructure that we take for granted, so the consumers and service providers skipped over wire-based Internet and jumped straight to cell phones.
Did you know that the PC ownership in Japan is markedly less than in the U.S.? Even though that country is supposedly even more
technologically advanced than ours? (See this 2000 study by Japan expert Bill Gordon: http://wgordon.web.wesleyan.edu/papers/wwwpap1.htm)
As for the U.S., the next monolithic instoppable force in the business world has turned its own eye toward this as a new revenue stream. Google has even created its own operating system, and is planning to buy its own wireless spectrum in the latest FCC auction due to start early this year.
In short, the country’s most powerful advertising medium is looking to create its own platform and direct connection with consmers - it wants to become a telco.
Cool stuff to be delving into.
March 19, 2008 at 1:01 pm
[...] I stated in a previous post (actually my first ever post), there is already anecdotal proof that this has happened in Asia, [...]